If your sales are suffering then look at your prices. I see some that are more than $50 and some that are almost $100 and that is too much for the consumers we have folks.
I know what it takes to make a plugin, i know the hard work and hours and hours you put into your plugin. But you also have to understand the market that you are offering your plugins to.
This is not prestashop where you can get $80-$200 for a plugin and people will pay it, that is a totally different market and if you want that kind of money then you really need to make plugins for prestashop not here.
I am not saying that our market is cheap, just different. It has a different set of clients that come for different reasons and many of them just cannot afford (and will not buy) high prices items.
For example, my ostore plugin is 80+ files with many of them being quite long in coding lines, which i believe is one of the larger if not the largest plugin we have in the store. And its less than $30 because i know that our market cannot handle high priced plugins. Now if i did the same plugin at prestashop yes i would charge $200+ for it but again that is a different market.
I am not trying to run your business for you, but how you run your business also affects other store owners. For example, you have a high priced item and people naturally compare your item price to others. So they naturally may think that a $20 item must be a peace of junk because its not high priced.
Or maybe they get your high priced item and it does not work for them or they have issues you wont fix. Then they may think that if they have that experience with high priced items then they may get horrible service for a $20 item.
This is no different than any other competitive market and business in general, it is just part of doing business however think about how you shoot yourself in the foot in the long run.
For example, someone comes to Oxwall to start up a site, they see some things they need in the store and they either say "oh thats cool its worth that" or they say "wow no way i am paying that price" and we have a 50/50 shot at getting them on board with Oxwall.
If we get them on board with Oxwall then we have more users, more users means more need for plugins, and that means more forum traffic, and that means more users which means more store sales for all of us.
It's all inclusive folks, you may have your own store but we are all part of a team, and if you don't or cant see that then you really need to take a another hard look at our market again and rethink your prices. In my opinion there is NO plugin worth $100 in an Oxwall market right now. The highest i would ever go on any plugin is $45 max. It is just a sign of the times we live in.
I believe that if you lower your prices you will get more revenue over the long term than a quick buck now. And that is my marketing choice not only because of the market but because its not all about money with me, its about helping people as well. I hope all of you will consider taking another look at your marketing strategy and reconsider your prices to not only help Oxwall grow, but to grow together.
Thanks
Dave :)