This article by alex frolov is a fantastic resource for anyone looking to understand the fundamentals of a successful influencer marketing campaign. Frolov emphasizes key metrics, including engagement rate and audience authenticity, which are often overlooked by brands. His insight into the balance between advertising and organic posts is invaluable for ensuring campaigns feel genuine rather than overly commercial. Additionally, the focus on technology and advanced analytics for fraud detection and campaign optimization is a forward-thinking approach that every brand should consider. Frolov’s principles are shaping the future of influencer marketing.