James Geddes, thank you for your feedback.
There are simple standard variables that can be used for mail templates to insert members' usernames, emails, etc automatically.
{$user_email} - the email which user entered in the registration form
{$site_name} - the Site Name field in Admin Area>Settings>Main Settings>Basic tap.
{$site_url} - OW_URL_HOME in the ow_includes/config.php file
{$site_email} - the Site Email field in Admin Area>Settings>Main Settings>Basic tap.
{$unsubscribe_url} - provides unsubscribe link from Mass Mailing.
Be note You cannot use this variables on your custom pages.
And also you can find all documentation we have for now here:
http://docs.oxwall.org/dev:index .