No company lives forever, no matter how popular it is. We just saw Toys R'US go bankrupt last year. LEGO almost went bankrupt in 2003, but fortunately survived thanks to Bionicle. Something like what happened in 2003 can always happen again.
What do you think? How long will the LEGO company last? Obviously, we all want it to live forever, but we all know that eternity is a very long time, and nothing lasts forever.