Page ranking of a website is based on various factors, and each of these factors is important to play a specific role in attracting traffic to your website.
Domain and Page Authority indicators have played a significant role in achieving the same purpose
Domain Authority and Page Authority indicators are products of Moz that have transformed the standards in the digital marketing world.
The DA/PA is calculated on an algorithm to extract the idea behind the search engine optimization strategy.
The 1-100 algorithmic scale defined by Moz scores a website’s page authority. The higher the PA score, the better the performance of a website would be.
The SEO specialists have recognized these indicators to gain full benefits using link-building techniques. DA/PA score gives detailed information on the website’s loading speed, the structure of the website, the linking of the website, and its overall social appearance on the internet.
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