See? Simple and effective and I haven't mentioned by product once which is the key to good sales. Don't mention your product at all until you have got the reader interested because they simply won't look at your mail.

But why? Well, a customer who is looking for new tyres will already know what they're after and they would have searched for it. By searching, they may find your garage or they may not but they are actively looking and therefore are a more fickle customer. They will try a number of tactics and a number of different garages to get their tyres.

We're not going after these people, we are going for those that don't even realise they need our service - we're going for the passive buyer which we will then convert into active.

OK, we've got the headline and hopefully it's piqued enough interest for people to want to read on, so what next? Well, you explain your proposition...

Are you storing up expensive garage bills?

During an economic downturn, many people quite rightly look to reduce their bills to save money. Whilst this can give short-term relief and help out now, by not regularly checking your car or servicing it, you may be storing up trouble for the future when your bills may multiply.

For example, a simple tyre check may highlight a problem than can be fixed quickly with a cheap tyre change. However, by ignoring the problem or not getting your tyres checked out, you may be on the receiving end of a fine if your car is stopped by the police.

Even worse, poorly maintained or worn tyres can actually be extremely dangerous, especially in poor weather conditions. Are you happy to gamble with your life and those of others?

The fact is, you can get your tyres Welding checked and replaced for a fraction of the cost of doing nothing if you act quickly.

Pop over to Bob's Garage where we'll check your tyres and put you on the right track to safer driving.