Congratulations! You've finally opened the e-commerce store you've been thinking about for a long time. I hope it wasn't too difficult. Even if that were the case, the effort will fully pay off when you start to see some orders coming in.
Now that the store is up and running, let's look at some marketing tips that you can apply to increase sales.
1. Avoid leaving the trolley unattended
If you've ever shopped online, you may have added an item to your cart, but then decided not to purchase it. This is known as cart abandonment.
How to Deal with Cart Rejection:
Build Trust — It is not always convenient for web users to provide credit card information online. Increase conversion by building trust. For example, show several security compliance icons to convince users of the security of transactions.
Offer discounted or free shipping — customers will be shocked to see how much the cost of shipping their order will increase. Avoid this by offering discounted promotions or free shipping.
Simplify the ordering process — online buyers have little attention, and they will abandon the ordering process if it is too complicated or time-consuming. Avoid this by making the checkout process as simple and painless as possible — from the shopping cart to the delivery address on the payment page. Don't be tempted to include anything that disrupts this flow.
Turn browsers into buyers — many users who add products to the cart, but do not complete the purchase, just browse pages with a low intention to make a purchase. Encourage these users to make purchases immediately by offering limited-time promotions.
Offer popular payment methods — customers often have strict payment preferences and make a purchase only if their preferred method is specified. Reduce this problem by offering the most popular payment methods for your target audience.
2. Attract visitors with content marketing
Smart, memorable phrases on the store's pages can push site visitors to buy. So how do you attract visitors to your site in the first place? While paid advertising, social media posts, event sponsorship and brochures can work, nothing generates traffic like awesome SEO.
Optimizing your content for SEO increases the likelihood that search engines will show your site as the first result when someone searches for the type of product you sell. It's free, useful and easy to do.
First, choose the right keywords and phrases (long-tailed keywords) for your business. Think, "If I were looking for this product, what search phrases would I use on Google?" Then start writing relevant content using them, perhaps in the form of informative blogs like this ;). The goal is not to tell about your product. No one wants to feel like they are being sold something. Building trust through quality analysis will increase the likelihood that a customer will make a purchase from you.
When you have about 40-50 blogs, you should start seeing some organic traffic on your site. But don't stop there. Share your blog on social networks. Put it everywhere. Tag people if you want, but don't send them spam. This is the last thing you should do in marketing.
