The
pharmaceutical industry in Germany is one of the
leading pharmaceutical markets in the world with a total turnover of around €50
billion in 2016. The German pharmaceutical industry comprises about 400
companies employing around 110,000 people. The industry is dominated by a small
number of large companies such as Bayer Boehringer Ingelheim Merck KGaA and
Sanofi-Aventis.
The
German pharmaceutical market is the third largest in the European Union and the
ninth largest in the world. In terms of value the German market is the fourth
largest in Europe and the tenth largest globally. The German market is also one
of the most innovative and research-intensive markets in the world.
The MBA pimin Germany generated around 35.8 billion
euros in revenue in 2018 making it the fourth largest pharmaceutical market in
Europe. The German market is expected to grow at a compound annual growth rate
(CAGR) of 2.5% between 2019 and 2025 to reach a value of approximately 43.5
billion euros by 2025.
The
German pharmaceutical industry is characterized by a large number of small and
medium-sized enterprises (SMEs) which account for more than 90% of all
companies in the sector. The top 10 companies account for approximately 60% of
the total market value. The largest companies in the sector are Boehringer
Ingelheim Bayer Merck KGaA and Sanofi-Aventis Deutschland.
The
German pharmaceutical market is highly regulated with price controls and
reimbursement policies that limit pricing flexibility and profitability. In
recent years the government has
Pharmaceutical
management is the scientific discipline concerned with the discovery
development regulation and marketing of drugs. It includes all aspects of the
therapeutic use of drugs from their discovery and development through to their
manufacture packaging and distribution as well as their clinical use and
efficacy.
The
pharmaceutical industry is a highly regulated sector with strict rules
governing the manufacture distribution and marketing of drugs. In order to be
able to sell their products companies must first obtain a licence from the
relevant authorities. This process can be lengthy and expensive and often
requires the submission of extensive clinical data.
Once
a drug has been licensed it must be manufactured to strict quality standards
and packaged in a way that meets all legal requirements. It must then be distributed
through an authorized network of wholesalers and pharmacies. Finally it must be
prescribed by a qualified healthcare professional and dispensed by a registered
pharmacy.
Germany
is one of the world’s leading pharmaceutical markets with sales of around EUR
34 billion in 2017. The country is home to a number of large multinational
companies as well as a thriving sector of small and medium-sized enterprises
(SMEs).
The
German pharmaceutical market is highly regulated with strict controls on
pricing and advertising. This has resulted in a relatively high level of price
transparency which has put pressure on companies to compete on quality rather
than price.
As
a result of these factors the German pharmaceutical market is highly
competitive and companies are continually innovating to try to gain an edge.
This has led to a strong focus on research and development and Germany is now
one of the world’s leading centers for pharmaceutical R&D.
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The Cambridge MBA is a world-renowned
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