Hey fellow SEO enthusiasts!
I wanted to share my experience with in-house vs outsourcing, and I must say, it's been quite a journey.
For a long time, we handled all our SEO efforts in-house. It was great having full control and immediate communication with our team members. We could pivot strategies on the fly and ensure our brand's voice was consistent.
However, as our business grew, so did our SEO needs. That's when we decided to outsource some of our SEO tasks. This move came with its advantages - access to specialized expertise and a broader network of resources. We saw a noticeable boost in our rankings and organic traffic.
Yet, it's not all sunshine and rainbows. Sometimes, communication with the outsourced team can be a challenge, and it can take time to align their strategies with our brand.
In conclusion, both in-house and outsourcing have their merits and drawbacks. It ultimately depends on your business size, goals, and resources. For us, we've found a balanced approach that combines the best of both worlds. Feel free to share your own experiences or ask any questions!