Now that you’ve gotten inspiration from a few of the best blog examples out there, it’s time to create your own blog. Here are some key strategies for writing blog posts your audience will come back to time and time again:

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• Choose a relevant topic: This one might sound obvious, but you would be surprised by how often blogs publish content that isn’t relevant to the intended audience. You need to know what your readers are interested in, what their pain points and goals are and what they really want to read. Once you know what your audience cares about, you can start brainstorming topics for your blog posts.

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• Do your research: Before you start writing, do some research. This means reading other popular blogs, articles and books on your topic. You can also talk to your audience for feedback on what they’d like to learn more about.

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• Hook your audience: Your introduction should grab your readers’ attention and make them want to read more. Start with a strong opening sentence and then use the rest of the introduction to introduce your topic and give your readers a reason to keep reading.

• Organize your content logically: Your blog post should be easy to read and understand. Use headings and subheadings and make sure your paragraphs are short and to the point.

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• Use strong visuals: Images, infographics and videos can help to break up your text and make your blog post more visually appealing.

• Write in a clear and concise style: Your readers should be able to understand your points easily. Avoid using jargon or technical terms that your readers may not understand. Peruse blog writing to get a sense of what works for readers and what doesn’t.

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• Let your personality shine through in your writing: Your blog should be more than just a collection of facts and figures. It should be entertaining and engaging. Using humor and personality to connect with your readers on a personal level is what makes the difference between an average blog post and a truly great one. This is applicable whether you’re writing a personal or professional blog. You want your content to sound like a conversation rather than a lecture.