Hello! This article by Dmitry Khasanov https://www.dailyscanner.com/dmitrii-khasanov-storytelling-as-the-best-trend-in-digital-marketing-tool-in-2023/ really does a good job of explaining the importance of storytelling in today's digital marketing. She carefully examines the evolution of storytelling from textual narratives to the use of visual content and interactive elements. The pros and cons of storytelling are considered quite fully. I agree with the author that storytelling can be a powerful tool for building emotional connections with an audience.