Direct mail marketing can be a solid strategy, especially for local businesses. Mailing postcards to nearby residents is a great way to introduce your business to the community. Just make sure your postcards are eye-catching, and your message is clear.
Buying a billboard is another good move to increase visibility. It's all about getting your brand out there and making a splash when you've just opened.
One more thing to consider is boosting your online presence. I recently read a blog post about SEO Tips To Increase Sales, and it's full of useful advice for reaching a broader audience and driving sales. It might complement your offline efforts nicely.