I've been in development for quite some time and to create effective landing pages, consider best practices such as a clear title, compelling visuals, strong calls to action, mobile responsiveness, concise copy, social proof, and A/B testing. Additionally, if you're exploring tools, Leadpages is worth a look. It offers user-friendly features and a variety of design options. You may find helpful leadpages review to help you make your decision. Have you considered using it for your landing pages?