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A new method of marketing and selling | Forum

Topic location: Forum home » Support » General Questions

John May 8 '24

Nowadays there are several means to purchase items like watches or clothing. On-line, brick and mortar store or bespoke. On top of that I now have encountered an extension so to speak. And for the vendors (and producers in this case) a brilliant one. I recently ordered a pair of boots from an on-line manufacturer that sells straight to the public. But most of their offerings are permanently sold out so you have to leave your e-mail address to be put on an alert list. So I did. And I was able to order the boots but within 15 minutes they were sold out. There's a watch brand based in England that follows the same path: every two weeks or so there's a store opening and within 10 minutes or less all watches are sold out again, only to appear on Chrono24 a couple of days later for twice the selling price.

This is pure gold! As a manufacturer you know exactly what the demand is and you are able to control the supply to whatever volume you like! Because after 50 release sessions or less you know very well what the demand is and tune your production process to that. And keep your customers hungry! Every batch will be sold out. No waste, no loss. A money printing machine. Of course your product must be up to scratch and have a strong following. I doubt if this would work for cloths pegs

Jeremy Blake May 8 '24

Rolex does it.

It's not just watches where this sales and marketing tactic is used. It occurs in many product areas. One I am familiar with is pocket knives. GEC Knives use this tactic - produce one knife model at a time in small batches - and you're right, it's like printing money! Most models sell out right away, and the aftermarket prices are through the roof. There are several knife companies that use this tactic, but GEC is the best known and the most successful of the traditional knife companies who do it CRK, Hinderer, Tactical Pterodactyl are among the modern knife companies that do it.

Certain clothing lines do this as well. Every product line that is known as ""exclusive"" or "high end" and produces in limited numbers to ensure that the demand exceeds the supply is doing it.

Rajesh Rajpo May 8 '24

Fascinating how these manufacturers have mastered the art of creating demand by controlling the supply. It's like they've turned their product releases into exclusive events, and it's working like a charm.
I've had a similar experience myself, trying to snag limited-edition items online. It's crazy how quickly they sell out, but it definitely adds to the excitement of getting your hands on something unique.
If you're still curious about this topic, I recently came across an article that dives deeper into the strategies behind it. Check out https://www.linkedin.com/pulse/top-orthodontist-seo-tips-2024-boost-your-practices-online-smith-clx5c/ for some interesting insights.

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A new method of marketing and selling | Forum