SMS marketing can be an incredible tool if it is used correctly, but many businesses make the mistake of using it incorrectly and losing out on leads in the process. This article covers 5 sms marketing strategies you should use in 2022 to give your SMS marketing strategy the boost it needs to help your business grow. Use these strategies to build an effective SMS marketing campaign that will increase the number of customers who reach out to you via text message.

What is SMS Marketing?

SMS marketing is the use of text messaging to promote a business or product. You can send these messages via a service like iMessage, Facebook Messenger, WhatsApp, or any other chat app that you have on your phone. These messages may include promotions, information about new products, or invitations to events.

There are two types of SMS campaigns: push notifications and text-to-win campaigns.

1. Push notifications: Push notifications are typically a one-time message sent to users while they are using the app.
2. Text-to-win campaigns: Text-to-win campaigns offer an opportunity for users to enter a contest or sweepstakes by sending them a keyword.

Benefits of SMS Marketing

SMS marketing is the best way to market your business. It is a cost-effective, easy-to-use and simple marketing strategy that can instantly reach your target audience. So if you want to get a leg up on the competition, it's time to take advantage of these benefits:

1. Reach people on their phones: No matter where they are or what they're doing, your message will be delivered right to their fingertips.
2. Build brand loyalty with your customers: With this personal touch, there is a higher chance customers will remain loyal to your brand as they continue to receive text messages from you.
3. Engage with prospects before they buy: By messaging prospects when they may not have an urgent need for your product or service, you will increase the likelihood that someone becomes a customer down the line.
4. Earn new business: Texting is one of the most affordable ways to reach potential clients who might be interested in hearing more about your company.
5. Attract interest and attention during low-traffic times: When people don't see ads or hear commercials, but they do see texts in their inboxes, they will be much more inclined to engage with the content.
6. Save money: Since SMS marketing is generally less expensive than other forms of advertising, it's perfect for those companies looking to spend less while still reaching a wide range of consumers.

5 SMS Marketing Strategies

If you want to boost your business in 2022, follow these five SMS marketing strategies to get started today.

1. Integrate SMS into Your Overall Marketing Strategy

As the use of texting for communication continues to grow, it's imperative that you integrate this form of communication into your overall marketing strategy. The following are five simple steps that you can take to improve your customer engagement by using text messages:

1. Send a welcome text on sign-up.
2. Let them know when they are out-of-stock on a product and provide an offer as compensation.
3. Invite customers to a VIP event or free giveaway by sending them a text reminder.
4. Ask them how their experience was with your company after purchase.
5. Provide coupons or discounts based on their response so they'll be more likely to make another purchase from you.

2. Use Personalized Messaging

Personalized messages are the most effective type of marketing because they show you care about your customers.

Asking customers how they feel, what they think, and what they need is a great way to personalize a message. Giving them their favorite song as an mp3 is another way to personalize the message and make it more meaningful.

Setting up a customer-specific social media account with the customer's name on it can be personalized too.

By giving them special offers or asking for feedback on product improvements, you are connecting with your customers in a way that other brands aren't. In return, they will appreciate knowing that they're valued by your company.

3. Timing is Everything

The key to success for any type of marketing is timing. You want your message to hit your audience when they are most receptive, not just when it's convenient for you. That is why it's important that you know what time of day people are most active on social media and how often they check their messages.