The use of reusable and recyclable materials also aligns with the brand’s commitment to sustainability. What really makes Glossier's packaging stand out to me is how it creates an emotional connection with the customer. The playful design elements and thoughtful details, like the branded stickers and pink bubble wrap, enhance the overall unboxing experience, making it feel personal and special. This aligns with insights from this article
https://dgmnews.com/posts/the-psychology-of-packaging-design/ on the psychology of packaging design, which highlights how packaging can influence consumer perception and build brand loyalty.