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What is programmatic advertising | Forum
Lisa Gregory
Nov 14
Programmatic advertising refers to the automated buying and selling of online ads using algorithms and data to target specific audiences. Instead of negotiating with individual publishers, advertisers use platforms that connect them with available ad spaces in real-time. This process allows for more efficient and personalized ad placement. To learn more about how it works, check out this guide on programmatic native advertising at https://www.mgid.com/blog/programmatic-native-advertising-explained.
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Nov 14
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