Driving traffic to an
Instagram account starts with the number of followers you have or you have
gained. But to get these new followers, you’ll also need to improve
engagement with your account, brand exposure and create compelling content.
Otherwise, why else would anyone follow you?
If your growth is
stagnant or you want to put a little more oomph into your strategies, Follow
these testing tips.
1.
Consistency is key
Let’s make sure you have
the basics down first. To grow an Instagram account, you can’t rely on one post
to go viral. Most posts won’t go viral, for which you need to find a better way
to get your posts in front of your intended audience.
Posting on a consistent
basis sets up an expectation for your followers to look forward to the next
post. Whether you post multiple times a day or few times in a week. Whichever
you commit to, just make sure it’s a consistent schedule to set expectations
with your audience.
And finally, consistency
in content quality is very important.
2.
Invest in content production & content diversity
Engagement is no longer
limited to in-feed posts. Instagram now includes metrics for new content types
such as Story replies, views of IGTV and Story mentions. With an
ever-increasing variety of content types like Instagram Reels, there are
more opportunities to increase your engagement rates and, consequently, your
organic Instagram growth.
It can’t be stressed
enough that content quality and posting consistently it is important for
account growth. Spend time learning how to take better photos and videos
to help with this huge but important task.
3. Run
promotions & contests
To grow your following
and increase your brand presence on Instagram, run contests and
promotions. Make one of the requirements for the giveaway a follow for your
brand and any other brands you’re partnering with, as well as tagging friends
for more exposure. If you’re consistent in your giveaways, such as monthly or
quarterly, your followers will be more likely to stick around and look forward
to the next one.
4.
Promote cross-platform
Many people
have multiple social accounts, and different platforms all have unique
strengths, so you can reach different audiences by highlighting your Instagram
presence in different places.
Direct followers on other
social channels to your Instagram profile for exclusive offers or
content.
5.
Share the wealth with influencers
While the influencer
market has certainly grown over the last few years, there are still ways for
social budgets of all sizes to incorporate an influencer strategy.
Working with influencers
establishes trust in your company. As they talk and post about your brand to
their followers, your Instagram account will organically grow with them.
6.
Increase engagement time
One of the most proven
method of growing your Instagram organically is to actively engage on your
account.
That means taking the
time to leave comments on followers’ posts, answering questions and reposting
user-generated content.
Creating conversations
and small chat groups to connect followers with each other is a part of
building up your Instagram community. If you’re able to provide your followers
with a deeper connection beyond contests and company announcements, then you’re
more likely to gain a loyal following that extends beyond social media.
Increasing your
engagements and repeatedly interacting with customers is a long-term strategy
that will help grow your account over time.
