From Amazon to Walmart, retail statistics tell us that American shopping habits have changed. Online shopping now accounts for more than 14% of total retail sales. But e-commerce will never replace the in-person experience that brick-and-mortar shopping malls can provide. To stay competitive, it’s time for modern malls to double down on their personalized advantage.
When malls and shopping centers close their doors, towns and cities don’t just lose a place to shop, but people lose a place to connect face-to-face, and communities lose employers. At StreetLight, we know how important shopping malls are for our communities, and we’re committed to collecting the statistics modern malls need to thrive.
The Makings of a Modern MallThe initial inspiration for this blog began because I actually attended college near two malls: Victoria Gardens in Rancho Cucamonga, CA and Montclair Place in Montclair, CA. When I was in college, I found myself more often than not, driving an extra 15 minutes to go to Victoria Gardens, rather than driving only 10 minutes to Montclair Place.
