Turning Shopify store into app allows you to leverage push notifications, which are powerful tools for engaging with your customers in real-time. You can send personalized messages, offers, and promotions directly to their mobile devices, keeping them informed about new product launches, sales, and exclusive deals. Push notifications have a higher open rate compared to emails and can significantly increase customer engagement, drive traffic to your app, and boost conversions. Whether it's reminding customers about abandoned carts or updating them on order statuses, push notifications enable you to stay connected with your audience and build brand loyalty.