The other half of it is by providing them with content that's actually valuable and pertinent to their interests.You can't fake quality. Even if you have the ability to weave word magic and paint a pretty picture, you'll only capture a reader's interest for so long before they click away because they're not being fed anything. The greatest blogs focus on providing creative content that will better their readers' experience in some way. Whether it gives them a good laugh or provides actionable takeaways, readers finish the post feeling like they benefited somehow. Personality and quality are the perfect combo to attract viewers and keep them coming back again and again.