Yelp, once a pioneering platform for user-generated business reviews and recommendations, has encountered numerous issues that have hindered its effectiveness. In this discussion, we will explore ten key reasons why yelp business is not working as effectively as it once did.
Fake Reviews and Trust Issues:
Yelp has long grappled with the problem of fake reviews. Both businesses and users have been known to post fraudulent reviews, eroding trust in the platform's recommendations.
Filtering Algorithm:
Yelp employs a complex filtering algorithm to detect and hide fake reviews. However, this algorithm has faced criticism for sometimes hiding legitimate reviews while displaying others, leading to frustration among businesses and users.