1. What Are the Different Types of Marketing?
Digital marketing uses Internet-based technology, like social media or emails. Traditional marketing uses methods like brochures, billboards, mail, or TV ads.
Inbound marketing is consumer-focused in that it engages with already interested consumers, like through opt-in emails. Outbound marketing is product-focused and usually goes to a larger audience.

2. What Is a CRM and Does Our Nonprofit Need One?
CRM stands for customer relationship management. A CRM tool helps your organization manage marketing, data, customer service, and more, and can often be particularly helpful for smaller organizations with less resources. Still, when considering using a CRM, you’ll have to consider your organization’s budget; check out our blog for some CRM examples!

3. What Constitutes a “Digital Marketing Campaign”?
Digital marketing campaigns aim to promote a product, service, or goal using Internet-based tech. Before executing one, it’s important to create a realistic and achievable strategy, considering factors like your goals, the tools you need, budget, types of content, target audience, etc.

4. What Are “Platforms” and Which Ones Should My Organization Use?
A platform is some sort of operating system where software runs to accomplish a goal. Digital marketing platforms could be project management tools, CRM systems, donor or content management systems, and more; which one(s) an organization should use depends on its goals and resources.

5. Why Is Blogging Important?
Even though blogging can be time-consuming, it helps with website traffic and search engine optimization on sites like Google, through strategies like using the right keywords. Different types of blog posts have different ideal lengths (check out our blog for some more specific recommendations!)

6. How Much Time and Money Should My Nonprofit Invest in Digital Marketing?
This depends heavily on your organization’s specific situation, as well as your industry (education-based organizations, for example, usually would spend more on marketing than others). The average marketing budget, however, is 11% of an organization’s budget or 7 to 8% of revenue.

While navigating the digital marketing scene can feel intimidating especially for nonprofits, TechSoup offers a myriad of digital marketing services and customized solutions. For information on those and for more detailed answers to these FAQs, check out our blog!