Hi
I send out 40.000 emails 1 month. And i need have control what emails that get complaint and what emails that bounce and what email that rejects.
thats is why i use SMTP have more control for your outgoing emails to your members. And you can see who decided to unsubscribe from you outgoing emails. so i use it for 4 things.
If you not have SMTP i feel it is like sending out emails in the dark and hope you not get complaints,bounces,unsubscribtions,rejects from old adreses and other rejects.
Now i thinking about hire expert to look the content in my outgoing emails to improve content and update content in my outgoing emails from my skadate website. email servers always update they spam filters and implement new rules so you need bee updated all the time.
I have work with website now for awhile and i think email is more complicated stuff then i was think it was when i was started my business. I feel the email industry have make it to easy for people complaint. some are to lazy sometimes delete they profile on my website and use the spam button for stop get mail from me. they agree bee on my mail list when they sign up on my website but later after 1 or 2 years they lazy delete they profile they rather press the spam button then delete they profile.
lazy people can hurt you email reputation and that is very crazy system that get worse every year...
I hope i could build my site in future only with push notifications instead of emails. but there is many thing to solve if use a system like that because you no control as webmaster with push as you have with emails.